볼보 XC60 2016년 2015년에 이어 2017년 상반기도 유럽판매 1위 달성

안녕하세요 볼보 양대리입니다. 

오늘은 우연히 유튜브를 시청하다가 알게된 내용에 대해서 같이 공유해볼까 합니다. 

XC60이 이제 막 새로운 모델이 나오는 시점에서 

구형의 XC60모델이 유럽에서 계속 승승장구를 하고 있었던 사실을 알게되었습니다. 

구형이라 막판 밀어내기 물량으로 판매1위를 한 것이라 생각하실 수 있지만

2016년에도 1위 2015년에도 판매 1등이면 유럽사람들이 XC60모델을 얼마나 좋아하고 관심을 가지고 있는지 알수 있습니다. 

European sales 2017 first half Premium Midsized and Compact SUV segments

The midsized premium SUV segment continues to outgrow the overall market with a 12% increase in Q2 and a 20% increase in the first half of 2017, to 276.300 sales. The two segment leaders consolidated their grip on the segment as both showed double digit growth while their closest four rivals all showed double digit declines. As a result, the #1 and #2 hold a combined 40% of the segment in Q2 and 37,3% in the first half. Amazingly, the Volvo XC60 reclaims the top spot it lost to the Mercedes-Benz GLC in the first quarter. Keep in mind that almost all of these sales are the outgoing model, as the new generation had only just arrived in showrooms by the end of the first half. And the GLC figures also include sales of the GLC Coupe, which makes the Volvo figures even more impressive. If the changeover to the new generation happens smoothly, the XC60 could finish on top of the ranking for the fourth consecutive year, and potentially with more than 100.000 sales for the first time ever. The Audi Q5 took third place in the second quarter but still lost 17% on the sales figures of its predecessor in the same period last year, and it’s not enough to kick the Range Rover Evoque off the year-to-date podium.

European sales 2016 Premium Midsized and Compact SUV segments

The midsized premium SUV segment is one of the fastest growing in Europe, with sales up 29% in 2016 compared to an overall market up 6,2%. All remaining models improve their sales and 9 out of the top-10 set new sales records, but Mercedes-Benz and the British brands are the biggest winners this year. Still, the Volvo XC60 holds on to its segment lead and scores a record volume for the third year in a row, even though it’s the oldest model in the segment and about to be replaced in 2017. Sales of the Swedish model were up 20% in Q4, perhaps because some prospective buyers for a V70 or XC70 found these to be out of production. The new #2 of the segment is the Mercedes-Benz GLC, more than doubling the sales record of its predecessor GLK, whose design just didn’t vibe with customers in this segment. Needless to say this is also the highest position the brand has ever finished in this segment. The GLC (which includes the Coupe version) will be aiming for a top spot in 2017 as Volvo may lose some sales during the changeover to the new generation XC60, but there will be competition from the all-new Audi Q5, which had held on to its 2nd place until November and lost out by just 83 sales.

이제 새로 나올 신형 XC60이 얼마나 압도적으로 판매를 달성할지 벌써부터 궁금하네요

원래부터 안전과 옵션에서 다른 메이커보다 월등했기에 디자인이 새롭게 바뀐 XC60모델은 유럽에서는 당연히 판매가 잘될거라고 생각이 드네요

한국에서도 슬슬 볼보에 대한 관심과 인지도가 올라가고 있기에 저도 많이 기대하고 있습니다. 

아주 바람직한 변화라고 생각합니다. 

볼보라는 브랜드가 가진 가치관이 좋은 디자이너와 경영진을 만나 드디어 제 빛을 발하는것 같습니다. 

9월26일 런칭하는 VOLVO XC60 많은 관심 부탁드립니다

시승및 자세한 견적문의를 원하신다면!!

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